User Research, Persona Creation, Sketches, Wireframes, Redesigns

Graduate Research
RUCD 101: Innovation and User-Centered Design
Brandeis University, Fall 2017

Tools Used: Axure, Adobe Photoshop CC, Paper and Pencil

For this assignment, I was tasked to make a design composition for a business or organization within the field of service and hospitality. The composition included creating user personas,  competitor research,  creating sketches and both low and high fidelity wireframes for designs based off of the existing site, and then finally, minor redesigns. I chose to look at the 9:30 Club in Washington, D.C.